With over a decade of experience scaling visual identities within high-growth tech environments, I offer a blend of strategic brand leadership and hands-on execution.
I focus on clear, considered design, and practical solutions that support real business goals. Not just how things look, but how they work and perform in the real world.


As the current Design Lead at Gett and formerly at Journey, I have operated as a brand custodian, building and maintaining robust design systems, and leading design and production across digital acquisition, CRM, sales enablement and large-scale campaigns.
My background is rooted in collaborating closely with marketing, product and sales teams to translate commercial goals into high-impact design. I am now eager to bring my skillsets and experience to a new opportunity, helping scale brand during an ambitious growth phase.
Ability to inspire and guide a team of designers, setting a clear creative direction and fostering a collaborative environment.
Capacity to align design initiatives with broader business goals and objectives, understanding the strategic impact of design decisions.
Ability to manage multiple design projects simultaneously, from briefing to execution, while ensuring deadlines and deliverables are met.
Experience in leading and mentoring designers, providing feedback, and facilitating their professional growth and development.
Effective communication skills to articulate design concepts, present ideas to stakeholders, and collaborate with cross-functional teams.
Strong problem-solving skills to identify design challenges and develop creative solutions that address user needs and business requirements.
Capacity to collaborate effectively with stakeholders, including product managers, marketers, developers, and executives, to integrate design seamlessly into project workflows.
Meticulous attention to detail to ensure accuracy and consistency in design deliverables, while also maintaining a keen eye for aesthetics and craftsmanship.