Ember Search

Overview & Challenge

Ember Search is a New York based executive search firm, on a mission to help VC-backed startups hire world-class finance leaders.

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Ember Search founders Dan and Theo, approached Narrative® with the ambition to redefine how search firms show up in the market. While the industry is often associated with traditional and corporate aesthetics, they wanted to break the mould — presenting themselves as a trustworthy, connected and forward-thinking partner that resonates with the fast-moving tech startups and venture-backed companies they collaborate with. The challenge was to craft a brand identity and digital presence that would differentiate them from conventional competitors, while still maintaining the credibility expected in the financial sector.

Approach & Services

Narrative® began by developing a visual and verbal identity that balanced professionalism and modernity — combining a refined typographic system and contemporary colour palette with confident, minimal design cues. The new brand narrative centres around clarity and connection, positioning the firm as a trusted search firm in the evolving landscape of finance and tech.

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After a four week long brand development phase, I moved on to the design and development of their new website. The website experience was built to be clean, intuitive, and conversion-focused, highlighting the firm’s expertise while appealing to both clients and candidates. To support the launch, Narrative® also extended the brand across pitch decks, digital banners and social ads, ensuring consistency and impact across every digital touchpoint.

The result, a brand that went from stealth to standout. Within the first six weeks of launching, the new brand and website helped the founders secure search retainers with 10 VC-backed startups and place 20+ candidates in financial roles, validating the strategy and design direction.

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Deliverables

Brand Identity

Website Design & Build

Pitch Deck

Digital Banners

Social Ads