Gett

Client

Gett

Type

Global Rebrand & Design Support

Overview & Challenge

Since February 2025, I have been working with Gett, the go-to taxi app for busy Londoners.

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As a Design Lead embedded within the UK marketing team, I support across both B2B and B2C initiatives. My initial role was to take ownership of the global rebrand, helping to define a refreshed visual direction and design system that could be applied on a global scale across the UK and Israel markets. Once Gett's new identity had been established and approved by the senior leadership team, I led on the redesign of Gett’s website, working closely with the web-dev team in Israel to deliver a modern, conversion-focused experience.

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Throughout the year, the overarching objective of this work was to drive FTRs (first-time rides), registrations and retain existing users across B2C, as well as generate leads across B2B. Every design decision needed to support these goals, whether through improving first impressions for new users, creating clearer value propositions, or strengthening ongoing engagement with current users.

Approach & Services

As an embedded Design Lead, I work closely with marketing, B2B, web-dev and senior leadership to ensure design solutions are not only visually strong, but effective in driving engagement, conversion, and long-term value. To back this statement, a relevant example would be our digital performance across Meta in 2025. We reached 8,703 installs and 5,319 registrations over the course of the year, with a 61% increase YoY.

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Key areas of support included:

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Global Rebrand
Translating the rebrand into practical, scalable design foundations that allowed teams to move quickly while staying on-brand.

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Website Design
Redesigning the website with a focus on clarity, usability, and conversion, working closely with the web-dev team to ensure smooth handover and build alignment.

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CRM & Lifecycle Marketing
Design support for lifecycle campaigns, welcome and nurture journeys, and day-to-day CRM communications, all aimed at encouraging repeat usage and long-term retention.

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Digital Performance Marketing
Creative for paid media across Google, Meta, and other performance channels. Built to drive installs, registrations and first-time rides.

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B2B Sales & Marketing Collateral
Supporting the B2B team with sales decks, presentations, and collateral that aligned with the wider brand and supported lead conversion.

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Marketing Activations‍

Creative support for seasonal campaigns and marketing activations throughout the year, balancing brand impact with performance objectives.